How SumoMe taught us about users

How SumoMe taught us about users

Recently for our Google Music to Apple Music importer we have started using SumoMe.

I wanted to share with you how it enabled us to make fixes to our website which we would never ever do without this service.

I have enabled heatmap of clicks to be collected and after 1000 clicks we saw weird thing:

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People were trying to click on buttons from video. You can see that it was quite a lot of people trying to click there.

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This made us think what we can do… We have added popup, after clicking on video, to persuade users to try our app by downloading!

We have seen 5 percentage points increase in our conversion rates due to this simple change!

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