I wanted to share with you how it enabled us to make fixes to our website which we would never ever do without this service.
I have enabled heatmap of clicks to be collected and after 1000 clicks we saw weird thing:
People were trying to click on buttons from video. You can see that it was quite a lot of people trying to click there.
This made us think what we can do… We have added popup, after clicking on video, to persuade users to try our app by downloading!
We have seen 5 percentage points increase in our conversion rates due to this simple change!